GBRCニューズレター

GBRCニューズレター No.358

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Global Business Research Center Newsletter
GBRCニューズレター No.358  2009年4月6日号 (毎週月曜日発行)
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今週の目次

☆GBRCニュース Annals of Business Administrative Science, Vol.7発行!!

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☆GBRCニュース Annals of Business Administrative Science, Vol.7発行!!
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お待たせいたしました。GBRCが発行する英文年報
Annals of Business Administrative Science, Vol.7が発行されました。
http://www.gbrc.jp/GBRC.files/journal/abas/index.html

目次と要約は下記の通りです。ダウンロードは無料です。

Fukuzawa, M.
"A generation-selection process of product architecture: A case of 
development of the firmware in digital MFP"
pp.1-18

  In this article, we focus on the firmware development process that 
has recently become larger and more complex in the context of 
digitalization. From a case study involving the development of the 
firmware for a digital multifunction peripheral (MFP), the firmware  
architecture have changed alongside the change in organizational 
structure. As a result, some suggestions are made for the generation 
and selection process of a product architecture suitable for 
multi-functionalization, as well as for the ideal form of 
interdepartmental coordination in an organization. Moreover, the 
limits of the existing arguments about the development of product 
architecture are revealed and a new viewpoint is proposed to 
investigate the dynamics of product architecture.

  Keywords: product architecture, firmware, digitalization, 
multi-functionalization, interdepartmental coordination, digital MFP
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Katsumata, S.
"Estimating individual preferences in the music CD market"
pp.19-32

  This research proposes a model to analyze individual customer 
preferences using purchase records such as Point-of-Sales (POS) data. 
To some extent, we can identify the interests of customers from their 
demographics. Consumers are, however, essentially heterogeneous. It is 
difficult to determine individual customer behavior in detail through 
aggregate-level estimation. In this paper, we use a Markov chain Monte 
Carlo (MCMC) method to construct a hierarchical model for tackling 
this problem. The model encompasses both “commonality” and 
“heterogeneity.” We apply this MCMC method to the music CD market, 
where customers have some commonalities although they are heterogeneous.
This empirical analysis shows that a hierarchical Bayes (HB) model has 
a high predictive performance as compared to the naive forecasting and 
aggregate-level models.

  Keywords: customer relationship management, customer heterogeneity,
hierarchical Bayes model
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Wi, Jong H.
"Management of an online game development project"
pp.33-44

  This paper discusses a case study of the project management of 
online content, namely, an online game. For the analysis, the paper 
presents the patterns of management approach adopted by analyzing a 
successful case of the development of an online game called 
“FreeStyle,” created by JC Entertainment (JCE). The analysis results 
reveal that two variables, namely, the CEO’s indirect management of 
the development team and the strong intrinsic teamwork among the 
development team members, influenced the developers’ performance. 
Finally, the paper illustrates four patterns based on the two 
aforementioned variables. The pattern of the development project moved 
from “direct management-low intrinsic teamwork” to “indirect 
management-high intrinsic teamwork.” Due to the pattern change, JCE 
achieved a high development performance.

  Keywords: online games, project management, indirect management, 
intrinsic teamwork

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特定非営利活動法人 グローバルビジネスリサーチセンター (略称:GBRC)
メール・アドレス: info@gbrc.jp  URL: http://www.gbrc.jp/  

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